Maztermind is a boardgame brand founded in Saigon, Vietnam by a team of local designers, artisans and game players who are passionate about reinventing familiar traditional board-games.

Our goal was to create an identity that communicates the craftsmanship, a high level of material experimentation in the product finishes and the spirit of social connectivity by physical interaction in a digital age that the games and the company committed to bringing to the society.

Creative Direction/ Photography: Kate Tram Nguyen
Graphic Design: Quynh Anh Nguyen, Kate Tram Nguyen, Le Dung
Product Design: Le Dung